Saturday, September 19, 2015



styling photo by Kreetta Järvenpää

This time I go with a very important matter in photography. Style. How can we create our own? How can we find our own voice?

I've been thinking this a lot after having a food photography workshop last weekend. It was a great fun but same time it was very obvious that we all see things very differently. Achieving the goal you need the creative process and that might not be easy to teach. Nowadays I think creative process is a very personal and you need to work it from your own perspective and experience. You also have to be ready to work - pure work - with the different kind of things like colors, textures, angles, techniques, compositions, shapes, materials, light - the list is quite long and for me it was quite hard because I did not like tabletop photographing at all. No, I did not.

styling photo by Kreetta Järvenpää

I liked to photograph people. But years went by and I started this gretchen gretchen blog 2012. This was a free space to make whatever I wanted. I could build my pics of things I liked. My vintage treasures. I think that was the key holder for me. Freedom to work when I wanted and style with things I liked. I started to enjoy playing with things in photos. But I have worked a lot and I still need a constant work to develop my skills. 

styling photo by Kreetta Järvenpää

When we are talking about style - we also talk about a matter of taste. How can you teach a good taste? What is the good taste? We also have to remember that our mind doesn't stop. Everything developes and by the time we recognize that something has happened we have taken many steps to different directions and finally we have chosen the one that really makes us happy and content. You could call that your style. 100% proud of your work even though it's not perfect. So I could say that you can't teach a style to anyone without help of the person's perspective and experience. You can teach how you do it but really finding a style and the voice of your own you need to process on your own - learning by doing, researching and finding your creativity and artistic voice.

styling photo by Kreetta Järvenpää

Style and your voice is very fundamental but there are plenty more to learn same time like composition, lightning, colors, shapes...but don't worry, if you just start working - you will get closer everytime. And yes, you are creative. You just have to wake up the process.

Here are my Top 5 how to begin.


Pinterest, books, magazines etc. Look totally different kind of things. If you are interested about photographing food, please go and see fine art from beginning of 1800's or else. Everything is connected.


There is not easy way. Trying, working, trying, working. Learning by doing. I know it sounds flat but can't help it.


Make your workspace very comfortable and bring there things you like and you get inspired by.


Let things happen. Don't force it. You won't get great work done everytime. It doesn't matter. More important thing is that you work.


For me music is very important when I'm creating things. Make different kind of creative music lists. Let it flow. 

Most of all - have fun!


ps. If you want to see what we did last weekend in food photography workshop, you will find them in Instagram #10ruoka #työhuoneovi10

Saturday, September 5, 2015


Local Milk Food Photography workshop / Styling photo by Kreetta Järvenpää

Sometimes it's easy - usually not. Styling a pic, I mean. You really need to work with it and  that's not even enough. You really have to find a good light and think how to crop the frame. Will you go closer or stay a bit further. Can you take a pic straight from the above or can you have nice perspective by photographing it from side with chosen angle. What kind of props and colors you choose. The question list is a long one. 

Local Milk Food Photography workshop / Styling photo by Kreetta Järvenpää
But it looks so easy when they do it. Beth Kirby from Local Milk and Ginny Branch. I guess there isn't easy way out - I mean if you want to be good at styling you have to work with it. Hours. 

Local Milk Food Photography workshop / Styling photo by Kreetta Järvenpää
This is my last post of Local Milk's food photography workshop in Venice. Venice is magical place and I love it. The place where we had the workshop was also unbelievable palazzo. Huge windows, antique furniture, walls with reliefs - felt almost I was dreaming. Winter in Venice is also quite adorable. But of course if acqua alta - high water - comes then it's not nice at all.
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