Tuesday, August 7, 2018

SOMETIMES ONE PIC IS ENOUGH

FLOWER WORKSHOP AT H&M HOME


H&M home flower workshop photo by Kreetta Järvenpää

In the times of the pictorial glut it's even more important to understand the power of one photo. 

In July I had a chance to teach a flower workshop at H&M Home in Iso Omena for 2 wonderful groups of lucky members of H&M Club. This pic I styled and photographed for H&M for marketing these workshops. I also used it in my own Instagram feed and offered a chance to win 2 places in these workshops for my followers. I just love the idea of one photo but of course I had to take few and finally I used two pics in my feed. One when announcing the competition and one as a reminder pic.  ( and when I'm telling in IG about this post I will use the third one) 

Social media demands often more than one photo but there is a difference between enough and overload. Before I began my Instagram feed January 2014 I was very convinced that I don't need or actually the world doesn't need more of my pics but I was wrong. From Instagram I found very lovely community of people who I'm following now and we are having great conversations and plenty of useful tips have been shared and mindful thoughts too. I've got so many thankful comments and DM:s about my flower photography that it's been almost overwhelming.

Yes, my feed is full of flowers and (at the moment) Mama Haruki's kittens too. There are posts of food too but mostly flowers. I have over 14 000 followers and I'm very grateful of that and always happy to read all the comments. Maybe now I can call myself social media influencer. I've made few Instagram takeovers and I have to say I've enjoyed a lot making them. Love to tell this to you because I'm back at work and it's time to create something new and beautiful, don't you think? Something what we haven't seen before. 

One more thing. I was smiling today when I saw the cover of Vogue. There were huge flower headpiece and Beyonce. I had an art exhibition I See Color in January where I had huge floral headpieces. I taught flower crown workshop at Johanna Gullichsen shop in Helsinki in May and designed flower crowns for Supershe Island summer 2018 retreatsFlower crowns are made by Bukettmakaren. I guess we are not so far from each other anymore. The world and us.

xo
Kreetta

Wednesday, June 20, 2018

INSTAGRAM TAKEOVER

FLORAL POEMS - INFLUENTIAL SOCIAL MEDIA STORYTELLING


Mustila Garden photo by www.kreettajarvenpaa.com
MUSTILA GARDEN

I think there is never too much beauty and luckily I have a chance to create and share it.  Yes I'm talking about flowers and I think there is a lot more to it than just beauty. Why we love flowers and plants? What do flowers, plants, garden and nature mean to us? They have many symbolic meanings (though less familiar nowadays) but I am more interested about what they give to us. 

Mustila Garden photo by www.kreettajarvenpaa.com
MAGNOLIA "VANHA ROUVA" FROM MUSTILA 


I love to photograph flowers and work with them. It's not the easiest job in the world but not the hardest either. It's not the most important work in the world but I think you can make it important by how you use your talent with them. In a nutshell they bring joy and comfort and that's why I think they are very important. 

This spring I made Instagram takeover at Mustila Garden Instagram account. As a creative and artist I wanted to make best of it of course. In my case I believe in atmosphere and emotions. The pic have to somehow make an impact.

So let me tell you shortly about Mustila Garden. It is a fine Finnish garden shop next to beautiful Arboretum Mustila. Arboretum was founded 1902 and it is especially famous for its rhododendrons and azaleas. In Mustila they have had the knowhow for over 100 years. Mustila Garden grow for example different kind of Magnolias and plenty of different kind of treasures for your garden. They work for better and more beautiful garden so I think they grow food for our souls.

Mustila Garden photo by www.kreettajarvenpaa.com
CORAL CHARM PEONY









We all have our own history and memories. Flowers are often present when something important happens - in different kind of celebrations. A lot of our memories connected to garden and flowers are from grandma's place or childhood home's garden or maybe a place where you made a trip you never forget. Maybe you stole a piece of pink flower from your favorite place and you keep it between your diary pages. Flowers have inspired many artists and creatives - there is no question about it - they nourish our souls. Not only by how they look but also how they have magical scent too.

Mustila Garden photo by www.kreettajarvenpaa.com
CORAL CHARM PEONY CHANGES COLOR WHEN IT GETS OLDER

They say gardening is a secret of a longer life and it might be only a belief but there are reasons to believe it too. True or false - garden makes people happier and relief stress. Gardening is truly slow living and you have to wait a whole year to try again and I think the way we live our lives nowadays we might need a pause and that is what nature or garden offers us. A moment of connection with the world we are part of and where we are coming from. We are not made of iron or plastic.

Mustila Garden photo by www.kreettajarvenpaa.com
GRANDMOM'S ATTIC

My final pic in Mustila Garden Instagram takeover was this pic of grandpa's and grandmom's attic. It's a picture of something important to me. I created it at my workspace and it's totally product of my imagination. But it's very connected to my childhood memories. I'm rooted strongly to a farm house, my mom's childhood home. 

I lively remember how I loved to spent my summer days following my grandpa and my uncle working with cows. Every morning I tried to wake up early to get to see how they were milking the cows and I was always a bit late. There are all things together in my mind: scents of cows and fresh cutted hay, small potato field and the feeling of warm soil under my bare feet, strawberry cake, wild summer flowers and midsummer roses with scent of cardamon baked roll and the funny sound of cuckoo clock that I still have at my workspace even though it doesn't work anymore. This attic is a symbol of all that. A secret place, full of old things and memories. This is what I think we all need - a safe haven. For me it was this picture for you it can be something else like a corner of your balcony with plants and flowers or your garden where you can jump off the running horse and pause your life for awhile. Because we all need it.

Storytelling can be powerful and affective but often it have to be a right story in the right place and that is the challenge. 

xoxo
Kreetta

Sunday, March 25, 2018

FLOWER WORKSHOP WEEKEND AT TYÖHUONE OVI 10


#FLORALARTNOW SATURDAY FLOWER ARRANGEMENT

Pia-Mari Parkkinen ©
© Photo by Pia-Mari Parkkinen Her beautiful flower arrangement #floralartnow
Last weekend we dived in the world of flowers. On Saturday we made a colorful flower arrangement and photographed it. On Sunday we went after beautiful flower photography. Beautiful flowers, moody and inspirational workspace and good food by talented and lovely cooking book author, cook, journalist Meri-Tuuli VäntsiWhat else you need to have a perfect day? I will show you some pics from these two days. I was teaching the flowers and photography so did not use a lot of time to photographing but I was very surprised I found so many pics I can use in this post. 

Kreetta Järvenpää Photography ©
Flower bar

The most important is ingredients. 

Kreetta Järvenpää Photography ©
Help was truly needed and my lovely trainee Iisa was a great help.
There is a lot of work behind the flower workshops. Planning, informing, organizing, ordering the flowers and materials, prepping, cleaning, painting the backgrounds for photography, labeling, catering booking etc.

Kreetta Järvenpää Photography ©
I love small surprises!


Kreetta Järvenpää Photography ©
Few minutes before the workshop begins.








Kreetta Järvenpää Photography ©
These ladies were totally focused on their flower arrangements.





Kreetta Järvenpää Photography ©
There is perfection in imperfection.






Kreetta Järvenpää Photography ©
Student's work. Flower arrangement by Anna.




I love to play with colors so I have plenty of colors that you can combine as you wish and want. I have chosen the flowers so that they go well together. You might not like all the colors, then you can leave them out and use the ones you really like.

Kreetta Järvenpää Photography ©
Then you photograph the arrangement with your own camera or phone.

If you have used at least two hours to make the flower arrangement then you really should take a bit of time to photograph it too because when you take it with you it won't look exact the same when you arrive at your home. 

Kreetta Järvenpää Photography ©
Flowers love dark and a bit chilly.


For me it's always been a kind of challenge to keep my cut flowers alive at home because we have a bit too warm. So what you can do to longer the life of cut flowers is you can put them to rest cooler place during the night and daytime never to direct sunlight if possible. 

We used a lot of tulips in my workshops and they were intentionally wide-open. I love how they show their inner beauty too. Of course they don't last so long anymore but when you make floral art you use flowers when they are the most beautiful and suitable for your art work. Then you also take a photo of it and you will always have your flower work with you.


#FLORALARTNOW SUNDAY FLOWER PHOTOGPAHY

Kreetta Järvenpää Photography ©
We painted a background for our flower photo.





On Sunday we photographed flowers. We painted backgrounds for our photos by Annie Sloan chalk paints I got from Måla and More. Working with them was super easy and they dried quickly so we could use them during the same day.

Kreetta Järvenpää Photography ©
Photographing demo







We went through very basics of photography. Aperature, shutter speed and iso numbers, these are the three things you have to learn that you can photograph in manual mode. You also have to photograph  in order to get better.

Kreetta Järvenpää Photography ©
Such concentration

Two days went quickly and it was wonderful to meet all the lovely ladies during these 2 days. For me it's important that students takes something with them home and not only flowers but most importantly a bunch of good spirit and inspiration and day well spent.

Kreetta Järvenpää Photography ©
Thank you!


When will be the next flower workshop? 

That is the question I have heard few times after these workshops. I work as a photographer and artist so these flower workshops are great combo with my daily work. But because I am co-working at the moment flower workshops with different companies I need to get more clear picture of the spring to schedule my own workshops. But I think if not before then in June. Send me an e-mail if you want to hear about these workshops by e-mail: kreetta.jarvenpaa@gmail.com or you can follow me in Instagram @kreettakreetta or Kreetta Järvenpää Photography FB page I will inform in these two what's happening in my flower world ;)

Have a sunny Sunday evening!

xoxo
Kreetta

Saturday, September 30, 2017

1:1 FLORAL ADVENTURE WITH THE BLUE CARROT

MAGICAL WORKSHOP WITH FLORAL DESIGNER SUSANNE HATWOOD 

The Blue Carrot flower workshop blog: www.gretchengretchen.com
BOUQUET BY SUSANNE



I’m lost in flowers. I've always liked them but after my mom's death 2016 flowers just took over. My mom loved flowers and somehow I feel more connected to her when I work with them. I’ve been organizing flower workshops in Helsinki at my workspace työhuone ovi 10 for over one year now and I always find myself making wild flower arrangements from the workshop leftovers because in the workshop I teach flower photography and floral designer is teaching the flower arrangement. But because I want to learn to make very beautiful flower works I decided to make a trip to well-known floral designer and gardener Susanne Hatwood known as The Blue Carrot. Her work speaks the language I love and I was her 1:1 student for two days in April. This trip was a gift to me from me. Creativity needs to be fed. 

The Blue Carrot flower workshop blog: www.gretchengretchen.com

In the workshop morning I’m very excited and a bit scared too because I’m only a photographer who wants to learn to make beautiful flower works that I can photograph and of course I’m a big fan of her work so this is really exciting. We drive to her workspace. It’s in a small stone house next to the old farm house. When Susanne opens the door, I just can’t get my eyes off her flowers. Amazing! 

The Blue Carrot flower workshop blog: www.gretchengretchen.com

We continue to see her garden and that is such a charming place! I’m feeling a bit envy but mostly I’m thrilled to be here. Her place is truly a hidden gem. I'm already in love.

The Blue Carrot flower workshop blog: www.gretchengretchen.com


First we decide to make a bouquet because I’ve never done one! She is teaching me the spiral technique. That is because we want to avoid crushing and breaking those delicate stems. It’s demanding a great deal of patience and finally my left hand fingers are starting to feel really stiff and the whole hand is hurting a bit. Susanne reminds me to relax my hand and fingers and same time to see how flowers goes in shape that is natural for them. She is so right. 

The Blue Carrot flower workshop blog: www.gretchengretchen.com

It’s also important to build both sides of the bouquet and that is a challenge for me as a very beginner. We step out to a light to see how our bouquets looks against simple background. It’s also very helpful to take a photo of it to see more clearly what to change and how to continue. You can also use a mirror to see.

The Blue Carrot flower workshop blog: www.gretchengretchen.com

Susanne has amazing skill to build a movement in her flower works. Like the bouquet she is building now. I struggle with very basic things and she is helping me out and giving good advices so I’m not in trouble at all (actually I have pretty good chances to success because next to me is very talented flower lady) But still I have this moment of frustration “Can I start all over again?” I ask. “No” Susanne answers. In creative process I often get to the point when I feel real frustration because the work doesn’t look like I want to. But (most of the time) I’ve learned to breath in and out I do something else and then go back to the thing I was doing. But now Susanne takes my bouquet and tells me loose my fingers (again - this is second or third time) - she says “Look where the flowers set. Forcing is not a good way to work with flowers.” Wise words and quite obvious too but did not come to my mind in this pure excitement, haha.

The Blue Carrot flower workshop blog: www.gretchengretchen.com

Fact is I did have difficulties to choose right amount of different flowers to my bouquet because there were too many beautiful and charming ones around me and that doesn't happen too often.

The Blue Carrot flower workshop blog: www.gretchengretchen.com

Susanne’s philosophy is charming. Her bright blue eyes and sense of humour are enchanting. She is a lady of no rules even though she is very precise in everything. She doesn’t care about numbers, green foliage, cold colours. She is all about movement, curves and autumn colors. She also keeps her arrangements quite simple if talking about amount of different flowers and colors. No mess of flowers around here but lot of laughing.

The Blue Carrot flower workshop blog: www.gretchengretchen.com

Suddenly my bouquet is ready to be tied up. Susanne puts my bouquet on the table and takes burlap string and ties it up tightly but not forcing. Then she takes flower tape and rolls it on the burlap string few times and then turn the tape’s sticky side up that when we add the silky ribbon it will stay there without problem. 

The Blue Carrot flower workshop blog: www.gretchengretchen.com

After the work is done we start to photograph our beautiful bouquets. And that you should have seen. Two ladies with their cameras going around and round those flower bouquets and how many places we tried - trying to find a perfect light and angle. But as all creatives they know their light and Susanne’s workspace window is magical before the noon. 

The Blue Carrot flower workshop blog: www.gretchengretchen.com
MY BOUQUET

I can already say I’ve learnt many things but one of them is patience. I don’t have it always so much so it’s a challenge. It’s important to concentrate when choosing your flowers like what kind of flowers, colors, right size, right shaped stem and how to put it in the right place. When collecting ingredients it doesn’t have to be the most beautiful ones but they have to speak the same language in every level: color, shape, texture, size, contrast, movement. Seeing different shades and colors together - is it cold or warm tone - makes the difference. You might have to leave your favorite flower out from the bouquet. We are not talking about easy decisions.

The Blue Carrot flower workshop blog: www.gretchengretchen.com

Next day we continue with flower arrangement but the time just keeps running and suddenly it’s time to close the workshop door behind us. I’ve enjoyed two days in the middle of flower haven with talented Susanne. She has her own way with flowers and she follows more her instinct than rules. But of course she is on that level that she can work like that. She doesn’t make easy decisions, she is a bit like her favorite flower - dark colored tulip called The Queen of the Night. There is drama and tranquility with a hint of absolutely perfect sense of humour.

The Blue Carrot flower workshop blog: www.gretchengretchen.com
FAMILY PIC: SUSANNE'S ON THE RIGHT MINE ON THE LEFT


Because I couldn't take the whole flower arrangement home with me I took few flowers. I pressed them between the magazine I bought from the Paddington station for the train reading. Those flowers are my souvenir from the beautiful flower experience I had with Susanne in her magical workshop in Portscatho, Cornwall.

Next week I will travel to Belgium to Golden Age : The Abundance of Autumn workshop by Fleuropean and The Blue Carrot. I can't believe this is happening but it is. You will see and hear about it during next week in my IG and later on here in my blog. It's another gift to me from me. I paid these workshops with my inherited money from my mom. I think it's well spent money.

Enjoy your weekend!

xoxo
Kreetta

Saturday, August 26, 2017

STEDSANS IN THE WOODS

LUXURIOUS DINNER AND OVERNIGHT STAY IN THE SWEDISH FOREST

It's been a really long time from my last blog post (too many new things going on) I've missed blogging but I wanted to come back with super interesting story and now I have it! (actually two)

First one is about our visit to Stedsans in the Woods in July. Charming project by Mette Helbæk and Flemming Hansen. They came from Denmark and started this huge project in Swedish forest. They sold their house and closed their restaurants in Copenhagen. Who has that kind of courage? And they managed to get the rest of the money with Kickstarter. I can already say it's worth it and love to support it.


We had our ten year anniversary and we decided to celebrate it by coming to Stedsans and have a beautiful dinner in the forest and stay overnight in one of their big cosy tents and I mean they were cosy. A huge soft double bed with beautiful linen.


This course was our starter. A medicinal plant salad with mushrooms and berries from the forest.


When we arrived we were shown our tent and all the important things concerning our stay on a hand drawn printed map. Restaurant, toilets, shower, boat house, floating sauna, garden and pigs with chickens ;)


The dinner was delicious even though I have quite strict diet. There were things I could not eat but I was well taken care of.


My husband can eat anything ( not envy at all) and his favorite was Peas francaise with horsebeans and lemon thyme. I don't drink alcohol so I had to skip wines but they offered lovely non alcohol drinks like Aronia-apple juice. It was very good with main course Brisket with grilled leek and flowers (flowers! love to eat flowers!) and we enjoyed a lot being there. Their charming style, atmosphere with cosyness and good service. 


Mom and daughter Kodak moment. Picking flowers together for us.


This is Peas française with horsebeans and lemon thyme. Mette styled the dish quite gracefully but in very relaxed way. I felt I had to go and shoot it in the forest and lucky me - forest was just few meters away from our dinner table.


During our six course dinner we had a lovely discussions with a couple sitting next to us Maria and Thomas. We all took few pics of the food ;) they were looking so delicious.


I found Mette's and Flemming's Stedsans in the Woods because I've been following Mette in IG. First I wanted to visit her restaurant in Copenhagen but then I read about her interesting plans. So in spring it was quite clear that I wanted to visit their place in Sweden. Do you ever feel that somehow all the things are connected ? Because same time when I was thinking about Stedsans I got an assignment - to make a speech about trends in food photography. Of course I mentioned Stedsans as one example of the trending things in the world of food.

So I gave a speech in Helsinki in April. Event was called What's cooking Helsinki - food carnival. I spoke to food bloggers about trends in food photography and why storytelling is even more important now than before. I have my own opinions about trending things (actually I don't like the word trend at all, haha. For me trend is equal to consumption which is not a good thing but the word is very easy to understand so I use it) but I decided to ask opinions from talented food and lifestyle bloggers. I wanted to hear their ideas about food photography at the moment. I combined their thoughts with mine and I got surprisingly coherent content. We shared pretty same ideas of going more natural and authentic content - less styled - simple and natural and some of us saw building community very important. We are all creative so we all have a bit different style and opinions in the end of the day but I felt a feeling of collective mind if I may say so.

I want to thank you all lovely ladies who helped me with the trend speech task in April: Aran Goyaga from Cannelle & Vannille, Nina Olsson from Nourish Atelier, Holly Becker from Decor8, Beth Kirby from Local Milk, Adelaster Food Textures, Tami Hardeman from Running with Tweezers, Sif Orrellana and Nicoline Olsen.


Here above you can see a pic from our atmospheric tent. Why I told about Stedsans in the Woods to my audience - food bloggers? I think my main point was that trends are less important. Going back to the roots and sustainable way of living with no waste is one of the directions we are heading to. Simple life with healthy and delicious local food. Using plants and flowers from the nature that is surrounding us but still eating delicious food. Luxury in the forest.


This we found from our breakfast table. Who can say no to this?


Mette made an omelette for everyone in the morning. We sat and drank our coffee and ate as much as we could, haha. After breakfast we decided to test a floating sauna. It was different compared to our own sauna. A lot of light and possibility to go swimming. The lake water was clean and very refreshing. I mean cold. But this summer has been quite cold here in Scandinavia so what can you say. Maybe next summer is warmer. I hope.


The floating sauna was made by an architect and carpenter. It was lovely.


Before leaving we went to see pigs and chickens. We walked by the garden and I was feeling happy and calm and ready for the next destination: Göteborg and botanical garden.

I hope you enjoyed my blog post! Next time I will tell you about my 1:1 flower class with amazing The Blue Carrot.

xoxo
Kreetta

Friday, March 17, 2017

CREATIVE FLOWER WORKSHOP

A DAY WITH FLOWERS, PHOTOGRAPHY AND DELICIOUS FOOD

creative flower workshop photo by Kreetta Järvenpää www.gretchengetchen.com

Welcome to see bits of last Sunday when we had our relaxed creative day with flowers at työhuone ovi 10. 

creative flower workshop photo by Kreetta Järvenpää www.gretchengetchen.com

We made Creative Flower Workshop together with lovely and talented Laura Syväniemi from Lovejunedesign. A day was combination of making a flower arrangement, photographing it and having a delicious lunch and dessert by my dear workspace colleague cook and book author Meri-Tuuli Lindström.

creative flower workshop photo by Kreetta Järvenpää www.gretchengetchen.com

Getting to know chicken wire. 

creative flower workshop photo by Kreetta Järvenpää www.gretchengetchen.com

It's amazing how silent it can be when all the ladies are concentrating in creating the flower arrangement.

creative flower workshop photo by Kreetta Järvenpää www.gretchengetchen.com

From the Laura's gorgeous flower bar students could take so many beautiful flowers. 

creative flower workshop photo by Kreetta Järvenpää www.gretchengetchen.com

It has been super fun to plan and make the workshop happen with Laura. Here she is telling about roses. Flowers have their own nature. Some of them are very fragile, some very straight, some very difficult to maintain and the list is endless. There are lots of things to learn. I wish I had made my 10 000 hours already but no - I'm in chapter one.

creative flower workshop photo by Kreetta Järvenpää www.gretchengetchen.com

It's amazing to see how different the flower arrangements are from same flowers. I have arranged already quite a few flower workshops since August 2016 and not in any of them people made the same. I think we bring a lot of our personality to our work and I think that is wonderful and THE thing. We can be creative in so many ways. In workshop we try to support students own creative process. For me one very important thing in creating is feeling relaxed. I sure you it makes things easier with better result. But we all have our own way to create so whatever works for you - use it.

creative flower workshop photo by Kreetta Järvenpää www.gretchengetchen.com

Be never hungry when creating - that is almost my rule number one. I get easily distracted if I am hungry not forgetting I need a good music while working.

creative flower workshop photo by Kreetta Järvenpää www.gretchengetchen.com

This pic above is a beautiful flower arrangement by it's creator. But when you bring it in front of the camera there are some things you see more clearly. It's different if this arrangement would be on the party table. It's backround isn't so clear and it's looked at from almost every angle. In photo you can see only one side. Together with student we made it ready for the photo. I try to help student to see the problems or the challenges in the arrangement when we are photographing it. We try to balance and shape the work as beautiful as possible.
 
creative flower workshop photo by Kreetta Järvenpää www.gretchengetchen.com

See the difference?
This gorgeous flower arrangement is by Eeva.

I hope you enjoyed the post. Maybe even got excited about flowers? You are always very welcome to our flower workshops. We don't just make a flower arrangement, we want to create a full relaxed and creative experience for you. After the workshop you have a beautiful flower arrangement, a pic of it in your camera or phone, great experince of tasty food and hopefully your mind is relaxed and full of inspiration.

Quite nice don't you think?

Thank you for all our lovely students!
  
Have a lovely weekend <3

xoxo
Kreetta 

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