Sunday, October 4, 2015



Autumn has arrived. When the weather turns a bit colder we stay more inside at our homes. We light up candels and spend cosy evenings in our living rooms. Then we look at our home with a bit different eye too. Maybe we want to change things, buy new things or change the order of furnitures. 

I use to have a very minimalistic decoration at my home but after I spent few months in Copenhagen my style changed. I fell in love with Danish style. Cosy and eclectic. You could see a person's history at his or her home and I think that was very interesting and I was very drawn to it. I'm sure if you are very minimalistic and you visit my home - you'd be overwhelmed, haha.

But this photo isn't from our home. It's from our friend's home. They moved to a new house and they have been decorating it very stylishly. As you can see they also like vintage style but modern too. I was very happy when I was asked to make a photo for them. This photo on the wall is taken few years ago during the very cold winter in Helsinki. It was a weird weather on that day. Actually the weather lasted few days. It was cold, crispy and thick frost on everywhere. Like a macig winterworld. How lucky I was because during that time I had a photoshoooting with meteorologist. Funny coincidence. We were photographing near the sea in one park. There I saw these beautiful trees. They were so perfect and simple. They bring to my mind a bit of Japanese wood drawing. I think after that winter we have had the same kind of weather only once or twice so this pic is quite special. Like my friends too.


Saturday, September 19, 2015



styling photo by Kreetta Järvenpää

This time I go with a very important matter in photography. Style. How can we create our own? How can we find our own voice?

I've been thinking this a lot after having a food photography workshop last weekend. It was a great fun but same time it was very obvious that we all see things very differently. Achieving the goal you need the creative process and that might not be easy to teach. Nowadays I think creative process is a very personal and you need to work it from your own perspective and experience. You also have to be ready to work - pure work - with the different kind of things like colors, textures, angles, techniques, compositions, shapes, materials, light - the list is quite long and for me it was quite hard because I did not like tabletop photographing at all. No, I did not.

styling photo by Kreetta Järvenpää

I liked to photograph people. But years went by and I started this gretchen gretchen blog 2012. This was a free space to make whatever I wanted. I could build my pics of things I liked. My vintage treasures. I think that was the key holder for me. Freedom to work when I wanted and style with things I liked. I started to enjoy playing with things in photos. But I have worked a lot and I still need a constant work to develop my skills. 

styling photo by Kreetta Järvenpää

When we are talking about style - we also talk about a matter of taste. How can you teach a good taste? What is the good taste? We also have to remember that our mind doesn't stop. Everything developes and by the time we recognize that something has happened we have taken many steps to different directions and finally we have chosen the one that really makes us happy and content. You could call that your style. 100% proud of your work even though it's not perfect. So I could say that you can't teach a style to anyone without help of the person's perspective and experience. You can teach how you do it but really finding a style and the voice of your own you need to process on your own - learning by doing, researching and finding your creativity and artistic voice.

styling photo by Kreetta Järvenpää

Style and your voice is very fundamental but there are plenty more to learn same time like composition, lightning, colors, shapes...but don't worry, if you just start working - you will get closer everytime. And yes, you are creative. You just have to wake up the process.

Here are my Top 5 how to begin.


Pinterest, books, magazines etc. Look totally different kind of things. If you are interested about photographing food, please go and see fine art from beginning of 1800's or else. Everything is connected.


There is not easy way. Trying, working, trying, working. Learning by doing. I know it sounds flat but can't help it.


Make your workspace very comfortable and bring there things you like and you get inspired by.


Let things happen. Don't force it. You won't get great work done everytime. It doesn't matter. More important thing is that you work.


For me music is very important when I'm creating things. Make different kind of creative music lists. Let it flow. 

Most of all - have fun!


ps. If you want to see what we did last weekend in food photography workshop, you will find them in Instagram #10ruoka #työhuoneovi10

Saturday, September 5, 2015


Local Milk Food Photography workshop / Styling photo by Kreetta Järvenpää

Sometimes it's easy - usually not. Styling a pic, I mean. You really need to work with it and  that's not even enough. You really have to find a good light and think how to crop the frame. Will you go closer or stay a bit further. Can you take a pic straight from the above or can you have nice perspective by photographing it from side with chosen angle. What kind of props and colors you choose. The question list is a long one. 

Local Milk Food Photography workshop / Styling photo by Kreetta Järvenpää
But it looks so easy when they do it. Beth Kirby from Local Milk and Ginny Branch. I guess there isn't easy way out - I mean if you want to be good at styling you have to work with it. Hours. 

Local Milk Food Photography workshop / Styling photo by Kreetta Järvenpää
This is my last post of Local Milk's food photography workshop in Venice. Venice is magical place and I love it. The place where we had the workshop was also unbelievable palazzo. Huge windows, antique furniture, walls with reliefs - felt almost I was dreaming. Winter in Venice is also quite adorable. But of course if acqua alta - high water - comes then it's not nice at all.

Friday, August 28, 2015



iPhone pic collage by Kreetta Järvenpää

First time ever I will be teaching with talented cook Meri-Tuuli Lindström a food photography workshop by phone. Yes, you heard right - we are photographing food by phone. 

This workshop is part of Helsinki Design Week 2015. It will happen on Saturday 12.9. On the same day we have open studios and exhibition in our workspace Työhuone ovi 10. You can find us from HDW programme here.

This year's Helsinki Design Week theme is Time Machine. In our food photography workshop we are going back in history for quite a few decades to 1950's and 1920's. We annouced the workshop some days ago and it's already full. We decided to have 10 people in maximum.

But if you think it would be nice experience, please write me an e-mail to and let's see if we have a chance to arrange another one in near future. You can find my Instagram feed here.

Have a lovely weekend!


Sunday, August 16, 2015



gluten and dairy free blueberry cake photo by Kreetta Järvenpää

In my dreams we live in such climate that there are fresh berries and fruits all year round. Well we don't. But at least we have few weeks berry season and for example we can go to forest and pick some blueberries. This year there are a lot of them. They are very healthy and the taste is perfect. We want to save a lot of blueberries in freezer to enjoy their taste during  dark winter mornings.

gluten and dairy free blueberry cake photo by Kreetta Järvenpää

This cake is totally gluten and dairy free. The izing on the cake is made of coconut cream and icing sugar. I wrote recipes for you but if you have read any of my recipes, you know I make things a bit more about than exact. Of course baking is much more precise combared to cooking.


3 eggs
1 dl sugar (plentiful) 
1 dl potato starch
almost 1 tsp baking powder

Whip the eggs and sugar until the dough is fluffy and light. Add carefully dry ingredients. Bake in oven in 225 C degreees about 12-18 min. You can use baking sheet paper that it is very easy to remove the ready cake base from the baking dish.


2 egg white
1 dl sugar
1/2 tsp vanilla extract
1 tsp plain vinegar
1 tsp potato starch

Whip egg whites and sugar until they are stiff and glossy. Mix other ingredients carefully. Spread meringue dough on the baking sheet paper in shape you want. Bake in 120-100 C degrees about 1 hour. Baking time depends on how thick the meringue is. I had very thin so the time was about 1 hour. If you want to leave your meringue soft inside it means less baking time. Why I use potato starch and vinegar is because the meringue will not be too hard and it will split nicely with spoon.


Ingredients are coconut cream and izing sugar. It depends on how much you need it but I begun with 1/2 dl coconut cream and started adding the izing sugar until the mix was nicely firm.


I used almost ready soya cream from the shop. It takes only few minutes to whip the cream. I added some sugar and vanilla extract to achieve nicer taste.

gluten and dairy free blueberry cake photo by Kreetta Järvenpää


I moist the cake base with water. Cake will be too sweet if you use juice etc. But maybe a drop or two of rosewater won't do any harm. 

I used soya cream and fresh blueberries inside the cake. I decorated the cake with coconut izing sugar mix. If you want to have really sweet cake you can use the mix more inside the cake. I put the meringue top on the cake. Finally I decorated the cake with fresh blueberries and lemon balm leaves. I put the cake to fridge expecially because of the sugar izing. Give a bit time to the cake that it will have more balanced taste. 

I already miss the summer and all the fresh fruits, vegetables, berries you can have then. That's why I've been planning to make some preservation in old-fashioned way. I'll get back to it later this autumn.


Wednesday, July 8, 2015



We love cakes! Today we celebrate Lab Noon's birthday party with having a link party. Congrats Lab Noon! There might be best cake ever! You can find all the other great celebrating food blogs in the end of this post. There is also a giveaway in Lab Noon's blog.

But now I want to tell you about my cake! I love summer and I love to enjoy summer days as much as possible in the garden. Summer is so short here in Scandinavia that you really have to try enjoy every bit of it. So it is a very good idea to have a nice garden party. Parties are always something that you need to work a little bit. If you have garden party then you really have to decide what works there for example on a very warm summer day. 

And yes, I have the coolest - the coolest ever - cake for you. Cute tiny watermelon cake. It is fresh and delicious and very simple to make. It's almost only a watermelon you need.



fresh berries

mint or lemon balm

cream (i used coconut cream but you can choose your favorite cream)
other things like vanilla extract, rose water, candy, chocolate, fruits you want to use in decorating the tiny cakes.


Find a glass that has straight edges or other enough sharp cylinder shaped item. You can also use professional cutters, then cutting is really easy. I had a bit decorated glass but it worked just fine. You just have to be a bit careful.

Cut the watermelon. Cut it for the height you want your tiny cake to be. After that you can push the glass to the watermelon. After you have made a circle there, you can also use knife to cut the watermelon. But with glass you get nice round shaped ones that are pretty as they are. You can do it quite slowly that the piece of watermelon doesn't stuck in the glass. I have to admit it was quite fun :) You really should not use design glass like this but you get nice pic though, haha! The glass is by Iittala and the designer is Oiva Toikka. He is now 84 years old. Very famous designer in Finland.

Why I used the glass because it was just right size with my tiny ceramic cake holders. I have made them from paper clay. I've been waiting a chance to use them as a photo prop and now I could. When I was making them in ceramic course people were a bit amused by them. "Where do you use them?" they asked me. They said they liked them but couldn't imagine the purpose. Can you? You can use them with small cakes, pastries like macarones and muffins. You can also have your ring and earrings there on your nightstand ;) As you see very useful.

As we are talking about watermelon we know how wet it is, so when you are cutting the cakes, you can dry them a bit with paper towel. Save them in cool place before serving. 

Don't they look adorable? There are possibilites to take this idea even more further. You can also have a DIY cake garden party. Everybody can decorate their own cakes or maybe even make the whole thing. That would be great fun! 

So let's have a party! This post is one of Lab Noon's virtual birthday party. There are several nice recipes for you to enjoy. So please go through the links below and find your favorite cake!


Twigg Studios 
Hortus Cuisine
Celeste Cucina 
Foolproof Living 
Gourmet Project 
La Panificatrice Folle
Vermilion Roots 
Persian Foodie
You can also win very nice giveaway by leaving a comment on Lab Noon's post. Shipping is only available in Europe.

What do you think - are you going to make some watermelon cakes? You can always make a one big if you aren't a friend of tiny little things...


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